Guideflow - Help Center
  • 🐣GET STARTED
    • What is Guideflow?
    • What can I use Guideflow for?
    • Install Chrome extension
    • Install Desktop app
  • 🔴CAPTURE A GUIDEFLOW
    • How-to capture a guideflow
    • Screen capture
    • HTML capture
    • Additional capture options
  • ✏️EDIT YOUR GUIDEFLOW
    • How-to edit your guideflow
    • Edit Design
    • Edit Theme
    • Edit Browser
    • Edit Call-to-Action (CTA)
    • Pan & Zoom
    • Add & edit steps
    • Add Popup
      • Add start popup
      • Add a popup
      • Add end popup
      • Add embed form popup
    • Checklist
      • Create a checklist
      • Edit checklist Theme
    • HTML editor
      • Edit your HTML capture
      • Advanced features
    • HTML Style editor
    • Guideflow settings
    • Preview your guideflow
    • Add blur
    • Custom resolution
    • Sandbox/Clickable demos
      • How to edit a Sandbox/Clickable demo
      • Presenter notes
    • Presenter notes
  • 💻SHARING GUIDEFLOW
    • How-to share your guideflow
    • Share your public link
    • Create custom links
    • Embed your guideflow
      • Landing page builders
      • Website builders & CMS
      • Blogging Platforms
      • Project/Task management
      • Help desk / Knowledge base
      • Customer Support
        • Zendesk integration
        • Intercom integration
      • Product Adoption
      • Changelog
      • Productivity tools
      • Review platforms
        • G2 Integration
    • Share on social platforms
    • Share into email platforms
      • Email marketing platforms
        • ActiveCampaign
      • Sales outreach platforms
    • Invite someone to Guideflow
    • Export in GIF or video
    • Export in PDF
    • Security settings
      • Password protection
      • Domain protection
      • Link expiration
    • Offline demo
  • 📊ANALYTICS
    • General analytics
    • Session analytics
    • Export analytics
    • Filter analytics
    • AI Account Reveal
  • 👨‍🏫COLLECT LEADS
    • Get leads data
  • 🧲Variables
    • What are variables
    • How-to pass variables
    • Where to use variables
    • Create & edit variables
    • Passing variables into emailing platforms
    • Examples
  • 📋DASHBOARD
    • Search & filter guideflows
    • Move a guideflow into folders
    • Create, edit, and move folders
    • Manage folders rights
    • Create, edit, and manage subfolders
  • 🔌INTEGRATIONS
    • Manage your integrations
    • Request a new integration
    • Resthook integration
    • Cross-frame events
    • CRM integrations
      • Salesforce integration
      • Hubspot integration
      • Pipedrive integration
    • Analytics integrations
      • Google Analytics integration
      • Mixpanel integration
      • Segment integration
      • OneTrust integration
    • Slack integration
    • Zapier integration
    • Remote Navigator
    • Highspot integration
    • Marketo integration
    • Figma integration
  • 🎨Branding
    • Custom theme
    • Remove watermark
    • Customize your public page
    • Custom domain
  • 🔑Workspace
    • Edit workspace information
    • Invite & manage team members
    • Manage billing
    • Access invoices
    • Manage API keys
    • Create & change workspace
  • 🌐ACCOUNT
    • Edit account information
    • Manage notification preferences
  • ☁️SSO
    • Enable SSO
  • 🤖AI
    • AI Voiceover
    • AI Translate
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On this page
  • Default variables
  • Custom variables
  1. Variables

What are variables

Variables are custom fields that are automatically filled with corresponding data, such as custom words, phrases, or image URLs. A variable is data that associates a key (e.g. first name) with a value (e.g. Pierre).

Use variables in a guideflow to hyper-personalize the content for your audience. They allow personalization at scale based on factors like persona, job title, and location, making messages feel relevant and appealing to each recipient. Personalization variables can range from simple fields like {{First Name}} or {{Company}} to more complex ones that use if-else syntax and contextual data.

(e.g. use a variable "Hello {{first_name}}" to display a customized welcome message such as "Hello John")

You can use 3 kinds of variables to personalize your guideflow :

  • Text (first name, last name, company name, etc.)

  • Number (company size, company revenue, etc.)

  • Image URL (logo URL, avatar URL, profile picture URL)

Default variables

Below you can find your list of default variables.

Name
User Attribute
Example
Type

{{first_name}}

First name

Elon

Text

{{last_name}}

Last name

Musk

Text

{{email}}

Email

elon@tesla.com

Text

{{company}}

Company

Tesla

Text

{{website}}

Website

www.tesla.com

Text

{{phone}}

Phone

+1(234)567-8910

Text

{{logo_url}}

Logo URL

Image URL

{{avatar_url}}

Avatar URL

Image URL

Definition: user attribute is your variable description.

Custom variables

PreviousGet leads dataNextHow-to pass variables

Last updated 19 days ago

You can create a custom variable by following the article about how to .

🧲
create variables