What is ActiveCampaign?

ActiveCampaign is a platform that provides tools for email marketing, automation, and customer relationship management (CRM). It is designed to help businesses automate their marketing processes, manage customer contacts, and execute campaigns.

The platform includes features like email campaign creation, lead scoring, and web analytics, enabling users to track customer interactions and behavior to improve marketing efforts.

Passing ActiveCampaign custom fields into your Guideflows

Guideflow allows you to pass through parameters, also known as "query strings" or "URL query parameters," to personalize your guideflows & identify your leads in your analytics tab.

Without URL parameters, a guideflow URL looks like this:

With URL parameters such as {{first_name}} with John as his first name, the guideflow URL looks like this:

To personalize a Guideflow with data from ActiveCampaign and identify your leads' behavior on demos coming from analytics, you need to pass the ActiveCampaigns params in your Guideflow's public links.

In ActiveCampaign, the params email is identified with %EMAIL%.

You can pass any other field with the symbol &.

Here's the table of standard ActiveCampaign personalization tags:

NameAmplitude variablesExample Value



First Name



Last Name



Full Name


John Smith







You can create custom tags in Guideflow and ActiveCampaigns to deliver your prospects the best experience possible.

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