Guideflow - Help Center
  • 🐣GET STARTED
    • What is Guideflow?
    • What can I use Guideflow for?
    • Install Chrome extension
    • Install Desktop app
  • 🔴CAPTURE A GUIDEFLOW
    • How-to capture a guideflow
    • Screen capture
    • HTML capture
    • Additional capture options
  • ✏️EDIT YOUR GUIDEFLOW
    • How-to edit your guideflow
    • Edit Design
    • Edit Theme
    • Edit Browser
    • Edit Call-to-Action (CTA)
    • Pan & Zoom
    • Add & edit steps
    • Add Popup
      • Add start popup
      • Add a popup
      • Add end popup
      • Add embed form popup
    • Checklist
      • Create a checklist
      • Edit checklist Theme
    • HTML editor
      • Edit your HTML capture
      • Advanced features
    • HTML Style editor
    • Guideflow settings
    • Preview your guideflow
    • Add blur
    • Custom resolution
    • Sandbox/Clickable demos
      • How to edit a Sandbox/Clickable demo
      • Presenter notes
    • Presenter notes
  • 💻SHARING GUIDEFLOW
    • How-to share your guideflow
    • Share your public link
    • Create custom links
    • Embed your guideflow
      • Landing page builders
      • Website builders & CMS
      • Blogging Platforms
      • Project/Task management
      • Help desk / Knowledge base
      • Customer Support
        • Zendesk integration
        • Intercom integration
      • Product Adoption
      • Changelog
      • Productivity tools
      • Review platforms
        • G2 Integration
    • Share on social platforms
    • Share into email platforms
      • Email marketing platforms
        • ActiveCampaign
      • Sales outreach platforms
    • Invite someone to Guideflow
    • Export in GIF or video
    • Export in PDF
    • Security settings
      • Password protection
      • Domain protection
      • Link expiration
    • Offline demo
  • 📊ANALYTICS
    • General analytics
    • Session analytics
    • Export analytics
    • Filter analytics
    • AI Account Reveal
  • 👨‍🏫COLLECT LEADS
    • Get leads data
  • 🧲Variables
    • What are variables
    • How-to pass variables
    • Where to use variables
    • Create & edit variables
    • Passing variables into emailing platforms
    • Examples
  • 📋DASHBOARD
    • Search & filter guideflows
    • Move a guideflow into folders
    • Create, edit, and move folders
    • Manage folders rights
    • Create, edit, and manage subfolders
  • 🔌INTEGRATIONS
    • Manage your integrations
    • Request a new integration
    • Resthook integration
    • Cross-frame events
    • CRM integrations
      • Salesforce integration
      • Hubspot integration
      • Pipedrive integration
    • Analytics integrations
      • Google Analytics integration
      • Mixpanel integration
      • Segment integration
      • OneTrust integration
    • Slack integration
    • Zapier integration
    • Remote Navigator
    • Highspot integration
    • Marketo integration
    • Figma integration
  • 🎨Branding
    • Custom theme
    • Remove watermark
    • Customize your public page
    • Custom domain
  • 🔑Workspace
    • Edit workspace information
    • Invite & manage team members
    • Manage billing
    • Access invoices
    • Manage API keys
    • Create & change workspace
  • 🌐ACCOUNT
    • Edit account information
    • Manage notification preferences
  • ☁️SSO
    • Enable SSO
  • 🤖AI
    • AI Voiceover
    • AI Translate
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On this page
  • What is ActiveCampaign?
  • Passing ActiveCampaign custom fields into your Guideflows
  1. SHARING GUIDEFLOW
  2. Share into email platforms
  3. Email marketing platforms

ActiveCampaign

PreviousEmail marketing platformsNextSales outreach platforms

Last updated 19 days ago

What is ActiveCampaign?

ActiveCampaign is a platform that provides tools for email marketing, automation, and customer relationship management (CRM). It is designed to help businesses automate their marketing processes, manage customer contacts, and execute campaigns.

The platform includes features like email campaign creation, lead scoring, and web analytics, enabling users to track customer interactions and behavior to improve marketing efforts.

Passing ActiveCampaign custom fields into your Guideflows

Guideflow allows you to pass through parameters, also known as "query strings" or "URL query parameters," to personalize your guideflows & identify your leads in your analytics tab.

Without URL parameters, a guideflow URL looks like this:

https://app.guideflow.com/player/CV9zMHWGMHY%3D

With URL parameters such as {{first_name}} with John as his first name, the guideflow URL looks like this:

https://app.guideflow.com/player/CV9zMHWGMHY%3D?first_name=John

To personalize a Guideflow with data from ActiveCampaign and identify your leads' behavior on demos coming from analytics, you need to pass the ActiveCampaigns params in your Guideflow's public links.

In ActiveCampaign, the params email is identified with %EMAIL%.

https://app.guideflow.com/player/XXXXX?email=%EMAIL%

You can pass any other field with the symbol &.

https://app.guideflow.com/player/XXXXX?email=%EMAIL%&firstname=%FIRSTNAME%

Here's the table of standard ActiveCampaign personalization tags:

Name
Amplitude variables
Example Value

Email

%EMAIL%

First Name

%FIRSTNAME%

John

Last Name

%LASTNAME%

Smith

Full Name

%FULLNAME%

John Smith

Phone

%PHONE%

555-666-7777

Organization

%ORGANIZATION%

ActiveCampaign

You can create custom tags in Guideflow and ActiveCampaigns to deliver your prospects the best experience possible.

💻
mailto:john@activecampaign.com