# Google Analytics Integration

Track how users engage with your guideflows directly in Google Analytics 4. Guideflow supports two tracking methods, backend and frontend and most teams use both together for the most complete picture.<br>

* [**Backend tracking**](/help/integrations/analytics-integrations/google-analytics-integration/ga4-backend-tracking.md): More reliable, not impacted by ad blockers. Best for critical events like conversions and lead creation.<br>
* [**Frontend tracking**](/help/integrations/analytics-integrations/google-analytics-integration/ga4-frontend-tracking.md): Easier to set up, great for capturing demo interactions and engagement.

{% hint style="info" %}
Not sure which to use? For most teams, the best setup is backend for critical events and frontend for engagement.
{% endhint %}


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.guideflow.com/help/integrations/analytics-integrations/google-analytics-integration.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.