> For the complete documentation index, see [llms.txt](https://docs.guideflow.com/help/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.guideflow.com/help/integrations/analytics-integrations/google-analytics-integration.md).

# Google Analytics Integration

Track how users engage with your guideflows directly in Google Analytics 4. Guideflow supports two tracking methods, backend and frontend and most teams use both together for the most complete picture.<br>

* [**Backend tracking**](/help/integrations/analytics-integrations/google-analytics-integration/ga4-backend-tracking.md): More reliable, not impacted by ad blockers. Best for critical events like conversions and lead creation.<br>
* [**Frontend tracking**](/help/integrations/analytics-integrations/google-analytics-integration/ga4-frontend-tracking.md): Easier to set up, great for capturing demo interactions and engagement.

{% hint style="info" %}
Not sure which to use? For most teams, the best setup is backend for critical events and frontend for engagement.
{% endhint %}


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