# Get leads data

When you are using forms in your guideflow, the data collected will be displayed on your Leads tab. 

(e.g. request an email to let your user start interacting with your guideflow)

{% @guideflow/guideflow-embed requestedUrl="<https://app.guideflow.com/player/CV9zMXOBMHY>" %}

* Click on the "Leads" tab at the top of your editor.
* Select either "Start Leads" or "End Leads" depending on if you have set a start/end popup.&#x20;
* Analyze the list of leads collected and their information.
* Click on "Download" to download a CSV file with the information collected.

{% hint style="info" %}
Check out [the article about start/end popup](https://docs.guideflow.com/help/edit-your-guideflow/pop-up-1) if you want to learn how to add a lead generation form to your guideflow.
{% endhint %}